Overdrive Marketing Communications

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Overdrive Marketing Communications
46 Leo M Birmingham Pkwy, Brighton, MA 02135-1115

Your Success: At Overdrive Interactive, we believe that in order to create a successful online marketing and branding channel, your prospects' journey from impression to sale needs to be modeled and created in a flexible environment that facilitates rapid testing, measurement, and ongoing optimization. We also believe that success depends on an Account Leadership Team that truly understands and embraces the nuances of your corporate environment, brand, products, customers, goals, and, most importantly, your vision of success.

Your Success Delivered: Overdrive's programs drive the right kind of traffic not only to your websites but also to your brick-and-mortar locations and encourage the consumer actions and behaviors that drive sales and add to your bottom line. Our integrated service offering includes online strategy development, search engine optimization, paid search management, online media planning and buying, creative production, and website and Web application development. This blend of services brings together the critical skills, methodology, and expertise that companies need to compete and succeed in today's hyper-competitive online marketing environment.

Overdrive Interactive—Online and Search Engine Marketing
Based in Boston, Massachusetts, Overdrive Interactive's search engine marketing and online media and advertising programs allow our clients to quickly and efficiently open as well as widen their online marketing and branding channels using a full spectrum of online marketing strategies and tactics. Our core services include paid search management, ethical organic search engine optimization, online media planning and buying, campaign measurement, and all online creative production services that support those programs. (Banner creative, rich media production, landing page development, mini-site and micro-site development, and full-on website development).

Search Engine Optimization and Paid Search Management
One of the services we are known best for in Boston and around the country—and what has created much of our clients' success—is our paid search management and natural search engine optimization services. Our dedicated SEO and PPC management staff apply the expertise, technology, and consistent focus that companies need to build and maintain a commanding presence in these critical environments. Coupled with our creative services, we turn Internet traffic into solid leads, sales, and brand perceptions that truly drive sales and measurable growth.

Online Media Planning, Online Media Buying, and Online Media Management
Our second core offering from our Boston headquarters is providing companies with a full complement of services that they need to launch, maintain, and optimize their online media and online advertising campaigns. Whether for a lead-generation program or an online branding campaign, Overdrive Interactive has the staff and technology solution to make things happen quickly and efficiently with the best possible outcome. Our online advertising services include online media planning, online media buying, online media management, banner serving and tracking, campaign measurement and reporting, and optimization. We can deploy campaigns using standard banners, rich media, video, content integration, along with all our other effective, integrated service offerings.