Mc Carthy & King Marketing
Mc Carthy & King Marketing
(508) 473-8643
8 Esther Dr, Milford, MA
Let’s jumpstart your sales lead program
with our integrated direct mail and email services
Bob McCarthy
You don’t advertise for the fun of it. You don’t create a postcard to show off your creativity or write a sales letter to express yourself.
No, you do it to produce results – to generate sales leads, to nurture prospects, to build brand awareness, to close sales, to produce repeat business.
We’ve been developing direct response lead generation programs for more than two decades.
We began as a direct mail creative services firm but now we’re also using email, landing pages and other web tools to produce a complete, closed-loop sales support system.
Direct response strategy and creative …
Some people sell face to face. Others prefer the phone. We use the printed (and digital) word.
Depending on your needs, we offer creative services (copywriting, graphic design) for a range of applications:
Direct Response (mostly direct mail and email, but also advertising, landing pages)
Collateral (brochures, sell sheets, info kits, annual reports)
Content (white papers, how-to booklets, case studies, industry interviews).
Our creative team of marketing strategists, copywriters, graphic designers and web specialists can help you produce marketing that will get results – in the form of prospects, customers and repeat customers.
Plus a “system†for lead nurturing and follow-up!
Ever wonder how many of your leads get lost, discarded or ignored by your sales people – on a routine basis? It’s a problem that affects many companies – and now, many are doing something about it.
We developed our Sales Support System to help companies make sure every lead gets consistent, engaging and persuasive follow-up regardless of what your sales people may do.
The Sales Support System provides a framework for your entire sales process. It’s a system designed to work with - and improve - each step in your current process. We can help you with any or all of the following:
Lead Generation
* Full-service direct mail programs
* Direct response across channels
* Cost per lead and conversion analysis
Lead Capture
* Landing page creation
* Automated data entry
* Off-line data entry option
Lead Qualification
* Identify sales-ready prospects
* Develop lead grading system
* On-line surveys with telemarketing option
Lead Nurturing
* Consistent and focused email messages
* “Set it and forget it†autopilot emails
* Prospect engagement
* Email/voice mail templates
Lead Communications
* Newsletters
* Case Studies
* Client Interviews
Use our creative services … or our Sales Support System … or both
We offer a comprehensive sales and marketing solution, but we understand that you may not need it all.
If you already have a system in place, we can still provide a full range of copywriting and graphic design services – either on a project-by-project or month-to-month basis.
And if you’re all set with creative, we can still help you develop and manage a Sales Support System. We can set it up and turn it over to you. Or we can manage it from month to month.
Let’s talk
As a first step, we’d like to hear about your business and what challenges you’re facing when it comes to marketing. Call us and let’s get acquainted. There’s no cost or obligation involved. Call 508-473-8643 508-473-8643.
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